What do you do when you are trying to build up your brand name and don’t want to spend more than necessary to launch a massive advertising campaign? You create more publicity than the initial investment would normally generate.
For example, run this ad on the side of NYC busses:
Then, neglect to tell the MTA advertising department what “get brain” really means in street slang.
Sometime later, in this case 2 months, somebody is bound to freak out and remove all the ads prematurely. All of a sudden, newspapers from around the world will write articles specifically about you. Tada, free publicity.