Get Brain

What do you do when you are trying to build up your brand name and don’t want to spend more than necessary to launch a massive advertising campaign? You create more publicity than the initial investment would normally generate.

For example, run this ad on the side of NYC busses:

Then, neglect to tell the MTA advertising department what “get brain” really means in street slang.

Now wait….

Sometime later, in this case 2 months, somebody is bound to freak out and remove all the ads prematurely. All of a sudden, newspapers from around the world will write articles specifically about you. Tada, free publicity.

For previous examples of successful ad campaigns, see these from the Church of Scientology and Comedy Central.

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